On September 8th of 2017, executive members of PSU including Assistant Professor Pattara Aiyarak, Vice President for Global Relations and Informatics, Assistant Professor Kamron Pitaks, Director of Business Incubation Center (PSUBIC), and Associate Professor Azizon Kaesaman, Director of Natural Rubber Innovation Research Institute, participated in the signing of integrated rubber production system. The signing ceremony was presided over by Songkhla Governor, Mr. Songpol Swastham, and took place at the Rattapum Rubber Processing Cooperative Ltd. building in Rubber City. Participating organizations include Province of Songkhla, PSU, Department of Cooperative Operation, and Southern Region Industrial Estate, all of whom has a common goal to increase value of rubber in a sustainable manner as well as to create ideas and practice that would lay groundwork for economic development of the southern region.
During this time, there was also an opening of a Rubber Productivity Enhancement Project within Songkhla Farmer’s Institution. The Project receives financial support from the Office of Songkhla Cooperatives through the 2017 budget allocated to support Southern Border Provinces in order to purchase machinery to increase production according to the 12th National Economic and Development Plan. Additional support is also received from Natural Rubber Innovation Research Institute, PSU, to promote southern region as national rubber producer in a form of Rubber City.
PSU has utilized academic research to produce innovative rubber products to increase commercial values such as Futsol arena floor tiles, swimming pool tiles, rubber pillow, heel pads, rubber pad, etc. These products drive up demand for rubber both domestically and internationally, which pushes rubber price upward in a sustainable fashion.